I am an Assistant Professor of Marketing in the Leavey School of Business at Santa Clara University. My research interests lie in 1) modeling the implications of marketing interventions – specifically in the digital realm such as promotions of digital content and online advertising – with a focus on their temporal components, and 2) generating prescriptive guidance for optimizing and/or customizing them. I use a wide range of statistical and econometric models and techniques for both. My teaching interests regard digital marketing, marketing research & analytics, and customer relationship management (CRM).

Prior to joining Leavey, I obtained PhD in Business Administration (Quantitative Marketing) from the Stephen M. Ross School of Business, University of Michigan, MS in Statistics from The University of Chicago, and BBA, BA in Economics, and BS in Statistics from Seoul National University.

To access the most recent version of my CV, please click here.