Teaching

Teaching Interests

  • Digital Marketing

  • Marketing Research & Analytics

  • Customer Relationship Management (CRM)

  • Bayesian Models in Marketing

Teaching Experience

Instructor

  • Marketing Management (Undergraduate), Spring 2020

    • Instructor Evaluation: 4.8/5.0 (Response rate: 31/39)

    • Recipient of Dykstra Fellowship for Teaching Excellence

    • Remote due to COVID-19

    • Selected student comments:

      • “Jangwon was probably the nicest instructor I have had so far at my time at Michigan. He seemed approachable and his care for his students shined through. I was worried about taking a Ross class and being intimidated by it, but Jangwon made it not scary and I loved this class!”

      • “I valued how Jangwon placed us in discussion rooms often to discuss particular topics. I also liked how he provided examples with all the material he was discussing, whether it be in the form of videos, picture examples, or real life product examples. These extra details gave me a further and comprehensive understanding of the materials.”

      • “I appreciated the clear outlines and defined topics. As compared to other Ross classes, I feel this class had a wonderful organization structure.”

Teaching Assistant & Grader

  • Marketing Strategy for the Digital Age (MBA) with Puneet Manchanda, Winter 2021/22/23

  • Marketing Management (MBA) with Puneet Manchanda, Winter 2021, Spring/Summer 2022

  • Customer Analytics (BBA & MBA) with Eric Schwartz, Winter 2022

  • Marketing Engineering (MBA) with Fred Feinberg, Winter 2021

  • Competing on Value (Executive MBA) with Puneet Manchanda, Fall 2020/21

  • Marketing Management (Online MBA) with S. Sriram, Fall 2021

  • New Product and Innovation Management (BBA & MBA) with S. Sriram, Fall 2019/20, Winter 2020

  • Marketing Management (BBA) with Carolyn Yoon, Winter 2019

  • Statistical Models and Methods 1 (Undergraduate; Chicago) with Mohammad Jahangoshahi, Summer 2016

Other

  • Experienced Graduate Student Instructor (GSI) Panelist, Winter 2021/22/23